Jockey® EverActive Site Creative
2023
Web Designer
Video Editor
Front-End Developer
For the launch of Jockey®’s new collection of casually active apparel, I was asked to design how the collection’s identity would translate onto the website. The main goal of this experience was to raise awareness of the product upon launch and inform customers of the benefits of the new collection. During the design process, special attention was paid to how customers are guided through the experience, helping them build a deeper understanding of what the new collection has to offer.
Men’s EverActive Waiting List PageHome Page BannerCollection Page BannerProduct Display Page Enhanced Content
2024 Home Vide Banner
In December of 2024, I was tasked with creating an engadging video banner to promote the everactive collection. This banner was designed to increase engadgement and showcase the stylish versatility of the collection.
The goal of increase engagement was reached with an increase in click-through rates of 10% when compared to the sites average CTR for hero banners.