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About   

Jockey® Labor Day Sale

2025
Web Designer
Video Editor
 For Jockey, the Labor Day Campaign is a seasonal promotion designed to encourage customers to purchase discounted products while enhancing the brand's visibility. This was a multi-channel expression that spanned across multiple touchpoints, including site, email, paid media, and social media. Collaborating with other designers & copywriters, I was responsible for creating & ideating the campaign’s overall creative direction. As well as designing & implementing the final site and paid media assets.

Overall, this project was a fantastic way to blend creativity with strategic marketing, bringing the seasonal deals to life while elevating the brand's voice.



The Challenge

Conversion in a Crowd


The goal of this campaign was to increase conversion rates during a traditionally promotion-heavy season. Every site has a deal, and every brand wants to capture your attention during Labor Day. This presented a creative challenge as we needed to capture attention while maintaining brand values to help the campaign stand out to consumers. 

 Research & Discoveries

The Emotional Approach


After researching prior competitor campaigns, we knew that consumers would most likely be overwhelmed with red, white, and blue graphics during this time. So, I needed to take a different approach to help us stand out amongst the crowd.

To do this, I pushed for more of an emotional approach, focusing on sharing joyful moments with friends and family during a relaxing holiday. The concept of unwinding with friends and family aligns perfectly with the brand's values of comfort and caring. Through this concept, we were able to express not only the feeling of the season but also create content that spoke to the brand's overall values of comfort and caring.
Design

Site Hero Banner


On-site, the campaign came to life through a large video banner and smaller touchpoints throughout. Capturing customer attention throughout the consumer journey to the larger campaign.




Design

Paid Media


During the campaign, we also ran a series of paid media social posts to create interest across multiple platforms. Utilizing the campaign video as a focal point and stopping the scroll through motion graphics.


As a result, we saw an increase in site visits and conversions during the campaign period.